Largest Episode 1 spread
78%
A Coca-Cola 12-pack was $8.42 in Victoria, Texas and $14.99 in Anchorage, Alaska.
Exact products. Real stores. Source-backed prices.
What do groceries cost?
We compare the exact same grocery products across stores and locations in the United States—then show every price, every condition, and the final basket.
Same groceries. Very different prices.
Every episode uses an exact basket, store-local prices, transparent pricing conditions, and human review before publication.
The surprise
$2.50
Jackson Hole unexpectedly had the cheapest Red Bull in the final lineup.
Built like research. Presented like a story.
WGC is powered by a repeatable national price-research system designed to reject bad matches and preserve supporting evidence.
Raw observations
Collected during the first full production run.
Wrong matches rejected
Rejected with explicit reasons instead of silently accepted.
Final show observations
Selected, documented, and queued for human approval.
Our method
No mystery averages.
We report what an exact product cost at an identified store on an identified date, with the applicable pricing condition stated.
Resolve the physical store
Every price is tied to a real retailer location—not a generic national listing.
Match the exact product
Brand, variety, package size, and identifiers are checked before acceptance.
Preserve the evidence
Accepted observations retain direct source and evidence links.
Label the price honestly
Regular, promotional, loyalty, and membership prices remain distinct.
Review before publication
Automation accelerates collection; a human approves every published observation.
Get the weekly basket.
New comparisons, the biggest spread, and the strangest result—delivered once a week.