Same product, wild spread
The identical Coke 12-pack, 78% apart between Texas and Alaska (July 30, 2026).
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See what the same 100 grocery products cost across America.
Every week, we compare the same exact grocery products across real U.S. stores and show the lowest, typical, and highest prices we observed.
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The same 100. Every week.
One fixed set of 100 recognizable grocery products — the WGC 100 — locked to the exact brand, variant, and package size. Because the products never rotate, prices are comparable week over week and store to store.
No mystery averages
Same Coke 12-pack, same 18.12 oz family-size Oreos, same 125 oz jug of Tide — UPC-verified where the source provides it.
Replacements are rare and recorded
A product is only replaced if discontinued or no longer comparable — with its price history preserved.
Sample: 5 of the WGC 100
Human-verified observations from our first published comparison (5 stores, collected July 30, 2026). The full report covers all 100 products.
| Product | Lowest | Typical | Highest | Spread |
|---|---|---|---|---|
| Coca-Cola Original, 12-pack 12 fl oz low: H-E-B · Victoria, TX — high: Fred Meyer · Anchorage, AK |
$8.42 | $11.99 | $14.99 | +78% |
| OREO Cookies, Family Size 18.12 oz low: H-E-B · Victoria, TX — high: Harris Teeter · Washington, DC |
$4.97 | $5.49 | $6.29 | +27% |
| Tide Original Liquid Detergent, 125 fl oz low: H-E-B · Victoria, TX — high: Harris Teeter · Washington, DC |
$19.94 | $19.99 | $22.99 | +15% |
| Red Bull Energy Drink, 8.4 fl oz low: Smith's · Jackson, WY — high: Harris Teeter · Washington, DC |
$2.50 | $2.69 | $3.59 | +44% |
| Ben & Jerry's Half Baked, 16 oz pint low: H-E-B · Victoria, TX — high: Fred Meyer · Anchorage, AK |
$4.87 | $6.69 | $7.29 | +50% |
Latest report: the First Edition is out —
see all 100 products and every
price (collected July 30–31, 2026: 46 stores, 9 banners, 20 states + DC).
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Methodology, honestly
No mystery averages.
Every published number is a real price at an identified store on an identified date — and missing means missing.
Exact products only
Locked brand, variant, and package size — near-misses and different sizes never count.
Real stores, dated
Every price tied to a named store and collection date; promotions, loyalty, and membership pricing labeled.
Missing means missing
We never estimate, interpolate, or carry forward old prices. Coverage is stated, not implied.
Evidence retained
Each observation keeps a source artifact so any published number can be audited.